Our clients asked us to create LeadNET. Clients, like ITW business units, which sell through distributors, could not find a sales tool to help track their sales leads. The typical CRM tools like salesforce.com are too cumbersome, too hard to use and too expensive to collaborate with many selling partners. Online Sales Software is built for Manufacturing companies wish desire to grow their business by transforming sales interaction with indirect sales teams.
Many manufacturing companies go to tradeshows for leads and get web site leads. Leads are routed to the distribution network. Companies like
Xpedx and Unisource provide a country wide sales team which sells manufacturing products. Routing the leads to the distributors is a mutli step process. First leads are recorded, then collated, then sent to a regional sales manager. The regional then routes the lead to the distributor sales manager who then assigns to the right distributor sales person.
This cumbersome, manual process is full of leaks. Valuable sales leads fall through the cracks. Luke warm leads are tossed away. Only the hot leads, determined by successful contact were worked. Then the follow up from distribution to the manufacturer, also full of holes, is slow or non-existent.
Marketing professionals struggle to learn what campaigns were paying off. Sales executives could not focus on the best leads and the best distribution sales people. Finally, stakeholders questioned marketing spend and actual realization of payback.
Online Sales Software fills the holes in the sales lead business process. All demand creation and sales steps are easily tracked and reported using our LeadNET follow-up technology. Please register below for your Free LeadNET Video. This video, 5 minutes, takes you through a sales lead lifecycle. The video shows you how leads are routed to sales partners and how the automatic follow up works. Please register below to be re-directed to our video library.