Integrated Marketing and Sales Operations

Campaign Management

Your marketing team in collaboration with your Sales and Product
strategies, will create and track your Marketing Campaigns. Operational
expense is assigned to each campaign, perhaps a direct mail piece or
Google Adword Campaign, or an email blast, and lead generation
efficiency is clearly gathered.

Marketing Mix is Managed

All campaigns are clearly reported, on-line or web based marketing
and offline marketing. The marketing mix is now visilble and working
approaches are visible and can be accentuated.

Nurture your Prospects and Customers

Generate demand for your products and services. Focus marketing and
sales strategies to increase order size and add-on sales with
complementary products. Test campaigns and measure your lead generation
results to cut cost and increase sales.

Understand Marketing Spend and Revenue Impact

All campaign costs are measured against your expected results.
Marketing spend across all your campaigns is crystal clear. Revenue is
tracked using your campaign and lead sources. Marketing impact on sales
is no longer a gray area.

CRM Marketing and Lead Management Screenshots

Lead creation is done fast with our Quick Create. Web to Lead
function is easy to add on and CRM users can import leads into their
lead list. Leads can be nurtured and closed using our Sales Lead
Tracking module.

Lead Lists

Lead lists are built by CRM users. The lead lists are displayed in
multi-views, all created, saved and picked by your sales users.

Lead Detail

This CRM Screeenshot is part of the lead detail form. There is a
More Information page which shows sales process data. This from is
flexible, fields can be added or removed to match your marketing and
lead closing process.