Strengthen Partner Relationships with Easy Communication and Collaboration

Improve your Sales Channel Business Process

Collaborate with Every Channel Sales Person

Partner Relationship Management software has two problems; partners do not use the relationship management software and the cost of CRM tools is prohibitive. I am referring to small, medium manufacturing companies which sell using using a network of manufacturers representatives and distributors. These suppliers are good at making products and not necessarily good at marketing and sales. For this reason these companies use channels to sell.

The promise of partner relationship management is to create a layer of partner communication which envelops all partners. Sales data, like leads and opportunities, can be distributed to the partner and the partner can update sales records which are assigned to the partner. Partners can register new deals to stake a claim and prevent channel conflict. There are two reasons why current partner relationship management tools do not work for small, medium manufacturing companies:

1. High Cost of Providing a Partner Portal: software tools assign user fees. The pricing model for all users to access a portal varies from 65 to 100 per user per month. Even the smallest networks, say 10 rep firms each with 5 salespeople, are cost prohibitive to deploy partner relationship management.
2. Hard to Use: The current flock of tools, salesforce.com and other commercial crm tools, are just impossible for a busy partner to login to and to use. Many partners are much bigger companies than small, medium manufacturers and will not march to the supplier drum. User adoption of the PRM tool is low, degrading data quality to unusable levels.

Now online sales software solves the two problems and delivers high impact results.

Partner Screenshots

Partner management covers your sell side process. Partners can be manufacturer's representatives, distributors, dealers, wholesalers or sub-reps. All are managed and sales data which is assigned to a Partner is reported.

This is a view of an Electronic Distributor, often an important part of selling projects for OEMs, and manufacturer's representative. Note the field configuration box. This select box gives the user choice of data to be viewed in the Partner Form; contacts, leads, documents and more..